According to the jewellery industry research specialist Key Note, today's jewellery trade has witnessed an important trend towards designer jewellery, which offers originality, individuality, creativity and style that conventional jewellery cannot compare with.
Each designer jewellery brand has its own style and taste, and might appeal to a very well carved out niche of people not to the mass market. Most of designer jewellery is quite expensive, as their customers are limited and highly discerning, the designer jewellery has to be made of the highest quality standard and at a higher cost of design and making.
At the mass market level, very few designer jewellery brands can cater for this segment, as the relatively low cost is a prohibitive factor for elaborate design process and crafting. It is where Orchira endeavour to serve. With our strong design muscle, efficient sourcing and hand making process, we can offer to both mass market and to a high end market, a wide range of creative and stylish designs that can be totally affordable by the mass market. There are some designer pearl jewellery offering similar designs to Orchira whereas their prices are 10-20 times of ours. Orchira believes that beautiful designer jewellery that are made with an abundance of natural precious materials such as cultured pearls and gemstones should also be affordable to most of the people rather than a small number of people.
In recent years the market sees a trend in designer jewellery offering some dark, black and skull images. Many skull designs are set with diamonds and gemstones, appealing to some Rock and Roll musical celebrities. Orchira's design principle is to focus on the natural beauty and feminism and not chasing the non-mainstream market. Designer jewellery should offer creative design ideas to reflect the long lasting natural beauty.
As a distinctively branded designer jewellery brand, Orchira's jewellery comes in a hand wrapped organza bag inside a beautiful silk and wood hand made jewellery box, with brand information, jewellery care instructions and authenticity certificate.